MVG Solutions New site in progress

Marketing & lifecycle automation

Mark van Gils

I build the automation behind email and lifecycle marketing, so the right message reaches the right person in the right language.

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Mark van Gils, smiling, wearing round glasses and a beige jacket in front of a yellow background

About me

Technical, curious, and happiest when a process runs itself

I'm Mark van Gils, a marketing automation specialist from Boxtel in the Netherlands. At Semrush I work as a Lifecycle Automation Specialist, building and maintaining the automated journeys in Adobe Marketo Engage that keep customers informed, engaged and coming back.

A lot of my recent work is about scale: automating email localization together with our Creative Agency team, so campaigns ship in multiple languages without manual copy-and-paste. I like digging into the technical side of a platform until it does exactly what the business needs.

MVG Solutions is my own home on the web. The full site is on its way; in the meantime you can send me a message or find me on LinkedIn.

  • CurrentlyLifecycle Automation Specialist at Semrush
  • CertifiedAdobe Certified Expert, Marketo Engage
  • Based inBoxtel, Noord-Brabant, NL
  • LanguagesDutch and English

What I work on

Where I spend my time

Marketing automation

Programs, smart campaigns and data flows in Adobe Marketo Engage, built to be reliable and easy to hand over.

Lifecycle & email

Customer journeys from first signup onwards, including automated email localization for international audiences.

Websites

Content and technical upkeep of websites; I've been webmaster for scoutingboxtel.nl since 2017.

Recognition

Certifications & awards

  • 2026Semrush Values Award, “The Pathfinder”Semrush
  • 2025Adobe Certified Expert, Marketo Engage Business PractitionerAdobe
  • 2024Adobe Certified Professional, Marketo Engage Business PractitionerAdobe
  • 2014Avans Hogeschool's-Hertogenbosch, 2010–2014

“He is highly technical, a great problem solver and is the first to reach out and help people.”

Reina Toeda, LinkedIn recommendation

Off the clock

Guitar and scouting

REFORMIST

Guitarist and manager of the band since 2021: I run all of its communication, internally and externally.

Scouting Boxtel

Volunteer since 2009: team lead for scouts aged 7 to 11, now webmaster, PR and member administration.

Building things

I enjoy side projects where code, design and a good idea come together. Some of them will show up here.

Contact

Let's connect

Questions about marketing automation, Marketo or email, or just want to say hi? Send me a message and I'll get back to you by email.

Or connect on LinkedIn

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